ITALY and the BIE

Italy is a historical member of the BIE and has been involved in World Expos ever since they started in 1851 with the London World Fair. As an active participant and organizer of Expos, Italy was one of the 31 countries that signed the Paris Convention of 1928 that created the BIE and it became a member state in 1931. Since then, Italy has participated to most World and International Expos and hosted Rome 1953, Naples 1954, Turin 1955 and 1961 and Genoa 1992. Italy is also the organizer of the triennial event on design La Triennale di Milano created in 1933. 20 years after the last Triennale of 1996, Milan will re-launch its event in 2016.

About Milan and Italy

Italy: a strong link with the theme

Nutrition is a theme Italians know well. Internationally renowned for its food and the quality of its produce, Italy is also home to the biggest international organization on food: the UN's Food and Agriculture Organization.

Milan: a business and innovation hub

With 9,3 million inhabitants, Milan is the economic capital of Italy and a major European business center. The city is home to many companies and produces 10% of the Italian GDP. 40 % of Italy's innovation patents are issued in Milan. The city is also one of the biggest cultural capitals in the world. It sells 10 million tickets a year for art, music and cinema and is a major hot spot for the fashion industry with about 650 show rooms and many events like the Milan Fashion Week.

A central location

The dynamism of Milan and its central location in Europe and the Mediterranean region have turned the city into one of Europe's major touristic destination. The Expo will therefore benefit from its demographic basin and natural tourism and will attract a new flow of visitors.

The Thematic areas

5 thematic areas will embark visitors on immersive journeys through the world of food and nutrition. They are developed by the host country and its partners.

Pavilion Zero

Pavilion Zero is the "opening page" of the Expo. Conceived with the United Nations, it will give visitors the tools to grasp the different issues raised by the theme through educational content and dazzling installations. Design by Michele de Lucchi.

Parco Biodiversita

Visitors will discover the subject of agro-biodiversity in the 14 000 square meters Biodiversity park. 7 itineraries will lead the visitor through greenhouses and gardens. The park is developed with the Facolta Agraria dell'Universita degli Studi di Milano.

The Future food district

The Future Food District is a hands-on interactive exhibition that will explore how technologies can redesign our production and consumption habits. Designed by Carlo Ratti.

Art and food

The Art and Food area is designed by Germano Celant and will showcase the aspect of food and how it has been represented in art though time. Itineraries will guide the visitor though historic masterpieces, design objects and works by contemporary artists created specially for Expo Milano 2015.

Children's park

Designed for children and their families, the park will offer a space for adventure and play where children will explore the links between man, nature and animals. Design by Sabina Cantarelli and Reggio Children.

More information here.

The clusters

Clusters are a new concept in World Expo history. Instead of being grouped geographically, countries that do not want to build an individual pavilion will be gathered according to their interests and similarities, creating thus thematic clusters where countries can share their ideas and best practices on a specific theme. With the participation of the interested countries, nine thematic clusters have been defined:

  • Agriculture and Nutrition in Arid Zones
  • Islands, Sea and Food
  • Bio-Mediterraneum: Health, Beauty and Harmony
  • Rice: Abundance and Security
  • Coffee: the Engine of Ideas
  • Cocoa: the Food of Gods
  • Cereals and Tubers: Old and New Crops
  • Fruit and Legumes
  • The World of Spices

The architectural model of the Clusters provides each country with its own individual exhibition space around a multi-purpose common area developed jointly by the organizer and the participants of each cluster.

More information here.

 

Laboratorio Expo

Expo Milan 2015 together with Fondazione Giangiacomo Feltrinelli have created Laboratorio Expo to discuss the cultural, anthropological, economic and social aspects of nutrition. Laboratorio Epxo organizes conferences, workshops and colloquiums in Italy and abroad.

More information here : http://en.expo2015.org/laboratorio-expo