Italy: a strong link with the theme
Nutrition is a theme Italians know well. Internationally renowned for its food and the quality of its produce, Italy is also home to the biggest international organization on food: the UN's Food and Agriculture Organization.
Milan: a business and innovation hub
With 9,3 million inhabitants, Milan is the economic capital of Italy and a major European business center. The city is home to many companies and produces 10% of the Italian GDP. 40 % of Italy's innovation patents are issued in Milan. The city is also one of the biggest cultural capitals in the world. It sells 10 million tickets a year for art, music and cinema and is a major hot spot for the fashion industry with about 650 show rooms and many events like the Milan Fashion Week.
A central location
The dynamism of Milan and its central location in Europe and the Mediterranean region have turned the city into one of Europe's major touristic destination. The Expo will therefore benefit from its demographic basin and natural tourism and will attract a new flow of visitors.