The Expo Blog is a space for posts on the history, themes, legacies and experience of Expos. It includes articles from the BIE and external contributors.
The World Expo is arguably the single biggest showcasing event of a nation outside of its own borders. It is one of the few mass events that still commands worldwide attention. But unlike the Olympic Games or the FIFA World Cup, the World Expo is not a “media event;” rather, the spectacle is to be sensed and experienced by “being there.”
With Expos serving as a showcase for the creativity and technological innovation of their participating countries, pavilions provides an ideal element to combine both unique design and technical prowess. Such was the case with Germany’s pavilion at World Expo 2015 Milan, which boldly incorporated organic photovoltaics (OPV) – an exciting and rapidly developing form of solar power – into the structure of its “Field of Dreams” themed pavilion.
Heralding the “World of Tomorrow”, World Expo 1939 New York introduced the public to a wide range of consumer goods, offering a modern new era of accessible comfort. Among these new products were nylon stockings, an innovative item of clothing that went on to revolutionise wardrobes and fashion.
Without mobile phones, modern society would not be the same. Fifty years ago, visitors to World Expo 1970 Osaka had the first opportunity to discover what this technology offered, giving them a glimpse into a much more connected – and mobile – future.
In a world in which images and videos can be shared instantaneously to an unlimited audience, it is difficult to imagine how events were communicated and consumed by the public without modern technology. In the case of live television broadcasting, a major milestone was made with the first live address on the occasion of the opening ceremony of World Expo 1939 New York.