The Expo Blog is a space for posts on the history, themes, legacies and experience of Expos. It includes articles from the BIE and external contributors.
Without mobile phones, modern society would not be the same. Fifty years ago, visitors to World Expo 1970 Osaka had the first opportunity to discover what this technology offered, giving them a glimpse into a much more connected – and mobile – future.
In a world in which images and videos can be shared instantaneously to an unlimited audience, it is difficult to imagine how events were communicated and consumed by the public without modern technology. In the case of live television broadcasting, a major milestone was made with the first live address on the occasion of the opening ceremony of World Expo 1939 New York.
Expos create opportunities for businesses to stand out. They provide a unique platform to showcase new products, to measure up the competition, to be in direct contact with consumers and to test new tactics. For one particularly well-known company – Heinz – three Expos in the late 19th century marked the expansion of the small-scale family firm to a global player.
After IMAX at Expo 1970 Osaka, the A to Z of Innovations at Expos moves to another technology for public entertainment that was also launched at an Expo in Japan. This time, it was at Expo 1985 Tsukuba, and the innovation was the Jumbotron, the name for the giant screens that can be found in stadiums and major events venues around the world.
Among the many ways in which Expos have been at the forefront of innovations in public entertainment, the worldwide début of IMAX cinema at Expo 1970 Osaka is one of the most significant.